The Launch Angle Podcast
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Fresh perspectives on commercial launches in the age of AI.
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Welcome to The Launch Angle
About the Episode
The old launch playbook is officially obsolete. The Launch Angle Podcast gets biotech and pharma commercial leaders talking candidly about what it takes to launch now, and how AI is rewriting the rules.
Episode 01 9/23/26
Break the Pharma Playbook
About the Episode
Amy Saunders shares lessons from across agencies, global pharma, and life sciences, consulting on what it takes to launch smarter. From breaking down silos and simplifying complexity to putting AI and data to work, she explores why the future of commercialization requires less process, more progress, and the courage to try something different.
Featuring Amy Saunders
Amy Saunders is a global customer experience leader with deep expertise in integrated marketing, omnichannel engagement, and go-to-market launch excellence, spanning both Fortune 500 client-side and senior agency leadership roles. She brings a powerful combination of strategic vision, operational leadership, and talent development to connect people, processes, platforms, and technologies, driving frictionless customer experiences, business growth, and lasting organizational impact.
Episode 02 9/30/26
Keep It Simple. Make It Matter.
02
About the Episode
Eric Ostrowski explores how simplicity can drive commercialization, from overcoming resistance to change and building physician trust, to finding the right role for AI in an increasingly complex landscape.
Featuring Eric Ostrowski
Eric Ostrowski is an experienced biopharma commercial leader with a background in marketing and commercialization.
Episode 03 10/14/26
Putting Patients at the Center of Launch
03
About the Episode
Dina Smith reflects on navigating complex launches, balancing speed with patient needs, and how emerging technology can help remove barriers and create a better treatment experience.
Featuring Dina Smith
Dina Smith is an accomplished market access leader with deep commercialization expertise across biotech, pharma, and health care. She excels at developing access strategies, building strategic partnerships, and launching specialty brands.
Episode 04 10/28/26
AI Is Fast. Pharma Better Catch Up
04
About the Episode
Omnichannel leader Tarak Shah gets real about what it takes to launch in the age of AI: ditch rigid thinking, break down silos, learn faster, and pivot sooner. Because AI isn’t the strategy. It’s the accelerator.
Featuring Tarak Shah
Tarak Shah is a senior pharma and biotech commercial leader specializing in customer experience transformation, omnichannel strategy, and launch execution. He brings deep expertise in turning customer insights and data into personalized experiences across HCP, patient, field, digital, media, content, and CRM channels.
Episode 05 11/11/26
Smart Choices, Stronger Launches
05
About the Episode
Rindy Dhillon examines what it takes to bring therapies to market, from making smart trade-offs and rallying teams around a shared vision to harnessing AI for greater speed and sharper insights.
Featuring Rindy Dhillon
Rindy Dhillon is a seasoned commercial and marketing leader with broad biopharma experience across cardiovascular, respiratory, oncology, and rare disease. She brings deep expertise in brand strategy, complex launches, and driving growth in challenging markets.
Episode 06 11/18/26
The Art of the Relaunch
06
About the Episode
Larry Bressler explores the unique challenges of rare disease commercialization, including finding and diagnosing the right patients, reenergizing an established brand, and using AI to uncover new opportunities.
Featuring Larry Bressler
Larry Bressler is a seasoned pharma and biotech commercial strategist with extensive experience across rare disease, specialty pharma, and health and wellness markets.
Episode 07 12/2/26
Rethinking the Biotech Launch Playbook
07
About the Episode
Elaine Kang shares lessons from complex biotech launches, exploring the power of patient-driven strategy, resilient teams, and AI to rethink how therapies are brought to market.
Featuring Elaine Kang
Elaine Kang is a biotech commercial leader with experience in strategy, marketing, and launch readiness across rare disease and specialty therapeutics.
Episode 08 12/9/26
AI Meets Launch Strategy
08
About the Episode
Biotech leader, Alex Garcia, shares lessons from high-stakes launches and explores how AI is transforming commercialization from sharper strategy and faster decisions to bolder and more focused execution.
Featuring Alex Garcia
Alex Garcia is an enterprise-minded commercial executive with 20+ years of success leading strategy, launch readiness, and team transformation across biopharma.