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Early insights into emerging data, innovations, and breakthroughs shaping the future of healthcare. 

Welcome to THE EDGE

Interviews 

Conducted by Julianne Dunphy PhD, EVP Medical Strategy, RevHealth

US WorldMeds: rare pediatric oncology

BioAtla: new target, novel ADCs

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Articles

Unlocking the Future of Cancer Care: My Key Takeaways From ASCO 2025

ASCO 2025 spotlighted AI, precision medicine, and biotech advances—offering vital insights for oncology brands to drive strategy and ... View Article

ASCO 2025: Preparing for the tumor’s next move

Explore key insights from ASCO 2025 on how adaptive cancer therapies are reshaping tumor evolution—and what it means for oncology marketers. View Article

What I Took Away From My First ASCO—and Why It Matters for Pharma Brand Builders

RevHealth CCO William Martino shares takeaways from ASCO 2025, highlighting strategic insights that can shape brand strategy and oncology ... View Article

ASCO 2025: Data Differentiation & the Future of Oncology Education

Explore how nuanced clinical data presentation at ASCO 2025 will shape oncology education strategies and create competitive advantage for ... View Article

Looking Ahead to ASCO 2025: What Oncology Innovation Means for Pharma Brands

Get ahead of oncology innovation trends revealed at ASCO 2025 and what they mean for pharmaceutical marketers building future-ready brands. View Article

Undercurrents at ASCO: The Innovation that May Hide and Why It Matters

Ahead of ASCO 2025, a RevHealth medical strategist shares key under-the-radar innovations that could shape the future of oncology brand strategy. View Article

Insights From The Edge

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RevHealth doesn't just attend leading healthcare conferences—we decode them. We distill the most critical moments and overlooked insights—turning information into inspiration, and data into direction.

This isn't a recap. It's a strategic lens on innovations, trends, and possibilities shaping the future of care. Because insight alone isn't enough. It's how you act on it that creates a real advantage.