Delivering Global Launch Excellence Across Markets
Core Findings
Global experience MATTERS
Our launch model helps clients execute faster, smarter, and with consistency worldwide
Frameworks create FREEDOM
Centralized systems give local teams flexibility to adapt and deliver
Orchestration drives EXCELLENCE
Unified planning ensures alignment, speed, and quality across markets
Situation
A leading global biopharmaceutical company was preparing to introduce a first-in-class therapy for a rare, life-threatening condition. The opportunity was significant — but so were the challenges. Launching a complex therapy across multiple geographies required precision, speed, and seamless cross-regional collaboration.
RevHealth was selected as the global strategic and executional partner, responsible for aligning teams, streamlining processes, and ensuring that every market told a consistent story — adapted to its own local reality.
Solution
RevHealth built a global launch framework that balanced central governance with local flexibility:
- Unified Brand Architecture: Established a modular brand and messaging platform that scaled easily across markets.
- Omnichannel Launch Ecosystem: Connected HCP, payer, and patient engagement through coordinated digital, field, and access channels — ensuring message consistency and reach.
- Centralized Launch Command Center: A 24/7 cross-functional hub managed hundreds of assets, coordinated MLR alignment, and maintained global visibility into launch readiness.
- Regional Empowerment: Designed agile toolkits, core templates, and guidance systems to help local markets customize content quickly and compliantly.
- Performance Intelligence: Implemented shared dashboards that provided real-time insights into readiness, channel effectiveness, and market feedback.
Results
The program became a benchmark for global launch orchestration:
Reduced standard global rollout time by more than 30%
Achieved brand cohesion across all launch regions while maintaining local relevance
Sustained engagement post-launch through connected digital, field, and advocacy programs
Improved transparency, efficiency, and collaboration across regions — setting a new standard for launch governance