CEO as Influencer: Why Pharmaceutical Leaders Should Be Active on Social Media
Modern business leadership requires an evolving communication skill set. For executives with high-visibility roles, public interests to address, and the media’s gaze, there is pressure to fuel engagement and communication on social channels. The pharmaceutical industry has come a long way in advancing its own ideology in public communication. This is more important than ever […]
Establishing the Patient Voice: The Crucial Role of Patient Communities for Rare Diseases
Tomorrow, many of us will be celebrating Rare Disease Day and honoring those living with a rare illness; however, for those individuals and families, the physical and emotional burden they carry goes far beyond a single day. Events like Rare Disease Day provide an opportunity for patients to establish a distinct voice and create supportive […]
The Soul of the Machine: Curation and Expertise Are the Superpower in AI-Powered Pharma Marketing
The landscape of pharmaceutical marketing is meeting a new day with artificial intelligence (AI) emerging as a powerful tool that promises to streamline processes, personalize interactions, and drive deeper engagement with target audiences. Amid the excitement surrounding AI’s potential, a crucial question arises—can AI truly compete with the spark of inspiration born from the human touch? Truly great creative work […]
CES 2024: 3 Key Takeaways for Healthcare & Pharmaceutical Marketers
Healthcare continues to hold attention for attendees at the Consumer Electronics Show (CES) 2024, with innovations blurring the lines between consumer tech and medical advancement. Here’s a snapshot for agency stakeholders, focusing on marketing implications: Personalization & Precision Medicine Triumph: AI-Powered Diagnostics and Wearables: Analyze individual data for personalized preventive care and treatment pathways. Think home-based genetic testing, smart […]
Successfully Approaching Oncology Brand Marketing for a Rep-Challenged Environment
The pharmaceutical industry is undergoing a paradigm shift, moving away from traditional rep-based personal marketing toward a nonpersonal communication digital-first approach. This shift is particularly relevant for oncology brands, as oncologists are both hungry for information in this incredibly active space and have shown themselves to be early adopters, leaning in to digital content consumption […]
Cross-Functional Communication Leads to Favorable Access
The complexities associated with market access today are evolving at a pace commensurate with the emerging tools with which payers are managing cost and utilization. How manufacturers communicate with payers and all involved stakeholders must keep pace with the increasingly complex healthcare market to support informed and timely discussions and decisions. Marketers today have an […]
A Year of Generative Power: How OpenAI and ChatGPT Are Evolving Pharma Marketing
One year ago, two powerful generative AI models entered the market: OpenAI and ChatGPT. In the time since, AI has captured the public’s attention and moved from speculation and science fiction to the headline of every 2024 business plan. The potential and actual impact on the pharmaceutical marketing space is no exception. ChatGPT’s conversational AI capabilities are allowing […]
